This glossary was created by Melanie Forthun for the Gabrovo workshop for printed meda in 2006. There are some technical terms but most importantly she helps explain the differences between the types of marketing; which is important when trying to determine your target audience and target medium. Publishing rarely goes without a target audience and is much more successful when the target audience is clear. Definitely look through this document to acquaint yourself with some of these marketing terms and concepts.
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